上海通用“别克”汽车营销案例论文.pdf 全文免费在线阅读

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AbstractShanghai General Motor Corporation is the motor making factory which isunitedly invested the most capitals by China and U.S.A.at present.From the first“Buick”appearing in the car market till the first quarter of 2004.Shanghai GMC hassold 50 thousand Buick Cars,Which market share iS the third in the whole country,es the enterprise developing fastest.At the same time,it is awarded“therespected enterprise”for three years.It is called not only as“Shah:ghai generalmodel”owing to various innovations,but also as the motor factory best at selling carsby distinguished marketing tactics.Their marketing cases and models are often studiedand researched by specialists and scholars.China’S Car market has developed rapidly in recent years,especially after the“blowout”year of 2004.Under this situation,Shanghai GMC takes hold ofbeneficial opportunities to make extraordinary achievements in development,production and marketing.ess and innovation are embodied perfectly inmarketing.The li... 内容来自淘豆网转载请标明出处.